The 2016 Digital Decisions

The social media war rooms were created, the database has already been built and the advertisement targeting methods has been secured and loaded. At this moment, it is about implementation and comprehending how, where and how much channels to use? How much funds should be allocated to digital over some other channels? But how all of this latest multiple channel voter profile data base best utilized, to which goals and on what segments? Nowadays since the advertisement technology can focus to tapered slices of the electorate, will there be messages address to that of the interest of the voters? Plus where and how can digital channels can turn people to shut away from the screen to carry out the most vital political act turning out to vote?

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Social media war room.
Image source: linkedin.com

What the public’s say regarding MediaPost’s Marketing Politics conference….

  • Ari Zoldan of the Talk Radio News Services in Washington, DC – “Considerably one of the finest conferences I’ve ever joined. It was a forum which is full of sense, with quality people, absurd content and enormous conversations.”
  • Daniel Hodges, the Managing Director, Consumers in Motion, LLC says – “this was a complete view of the varying political landscape, which is a must join event.”
  • Joan FitzGerald, SVP TV and Cross-Media Services, comScore – “It’s thrilling moments to be in the political content marketing – The conference of the MediaPost Marketing Politics drags the players and issues together in a single place.”
  • Harun Kazaz, the CEO and President of American Story Channel/American Software Works – “In Washington, all politicians should ensure to send their campaign managers to the conference of MediaPost’s Marketing Politics. Not more than that would be purely trial and error that may charge them a huge amount of money with less return of income.”
  • Dan Clifford the Vice President, Marketing of the famous lingerie and perfume brand Victoria Secret – “I loved to drop a note to tell you that I thought that the OMMA content of MediaPost was some of the finest that I’ve seen for the past 2 years at SXSW. I am grateful for letting me be a part of your conference.”
  • Kevin Klein, Global Display Advertising Marketing Head –  “Beyond all other conference, the events of MediaPost give the most inclusive insight into the condition and the future of the interactive media, advertising and marketing. It has an excellent content, plus the people that I have the chance to meet are those taking the lead to create interactive a leading means for advertisers. These are high-quality events for anybody who’s involved in the digital media arena.”

The future of content marketing in politics and on other sectors is expected to improve in the coming years that will definitely commence next year. This is something that all the people in USA, Australia, Canada and other countries all over the world are looking forward to.

Scotch Whisky Contributes £5bn To The UK

So far, in the last 10 years, Scotch whisky did a great job with their 115 distilleries all over the country, working round-the-clock to produce world-class whiskies to cater 200 markets all over the world. About forty bottles of Scotch whisky are shipped abroad every second, this contributes to about £5bn of the balance of payments in the UK. However, the success of their whiskies came at a price.

The Scotch Whisky Association is now working 24/7 to block attempts of some companies worldwide in passing off their products to boost the country’s profits. In one of the recent news, the industry body revealed that the proceedings were authorized against 19 various brands in the previous year: it covered Belgium, Curacao, China, Ecuador, Germany, France, New Zealand, India, Scotland and the Netherlands. Scotch whisky has been protected as a GI (Geographical Indication); this means that the product can be produced only in Scotland, according to the rules of the UK. However, this did not stop imitators; they came up with different ingenious ways just to avoid the laws and will be protected.

The facts and figures of Scotch whisky in 2014 are the following:

  • Exports generated was about £3.95billion, it is equivalent to £125 per second.
  • Each second, 38 bottles were shipped abroad.
  • Over 10,000 people are employed directly in the industry.
  • About 115 distilleries were licensed for the production of Scotch.
  • Scotch whisky accounted for about 25% of all the UK exports in terms of food and drinks.

Magnus Cormack, director of legal affairs in SWA said that the organization has around 60-70 active legal cases in thirty different countries, at the same time, the trademark oppositions reached 300 and it is increasing coming from 20 countries. He said, the issues involved are simple fraud like passing drinks labelled as Scotch whisky even if they are not and subtle attempts of dressing up products so that they look like Scotch. Last year, the association acted against Highlander, a brand from Bulgaria.

With this growing concern, Cormack said: “With the litigation internationally we have to draw on the expertise of lawyers in other countries to actually do the groundwork”.

VP Biden Eyeing for Presidential Seat – Visits South Florida

For two days, Vice President Joe Biden takes a good tour in South Florida to gauge some potential support and acquire political intelligence as he considers running for president.

The Itineraries

Biden has a number of itineraries during his two-day political trip. The following are included in his itineraries: Miami-Dade College for a discussion of college affordability and workforce training; negotiation for nuclear agreement with Iran before gathering Jewish leaders in Davie; and moving around Florida for campaign donors for a fund raising dinner for U.S Sen. Bill Nelson and other Democratic senators.

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Vice President Joe Biden visits a biotech class at Miami Dade College in Florida. Photo: Joe Raedle/Getty Images

With this range of political routes, Biden will be in scrutiny for every step, word and action he makes. People will be looking for clues whether he’ll be seeking the support or nomination of the Democrats for his presidential pursuit.   Obviously, Florida is an important state as it is the biggest US state. As it could be remembered that it is the state gave Clinton the best of everything in terms of Democratic support.

Major Supports to Biden’s Presidency

Many of Biden’s supporters have been vocal in pushing him to run for the presidential race as Clinton is experiencing a diminishing support.

1. Sen. Jeremy Ring

Sen. Jeremy Ring, a Democrat representing Northwest Broward, vocally saying, “He should run. If Joe Biden runs, sign me up. I would be one of his biggest supporters.” Ring is not a new supporter of Biden and he is always vocal about it. Ring then added, that Biden would be a great president and is capable of rallying a country, does not have stains and is very approachable.

Just like other supporters, the vice president’s ability in connecting with the working class is being praised. Also, Ring really appreciated how Biden displayed a “super human strength” through his personal tragedies like the deaths of his wife and two children.

For the people of Florida, Biden is not a stranger. Throughout his term as a vice president, he has already visited Florida for more than 30 times with multiple appearances in various events and places like Broward and Palm Beach. Last 2005, Biden was on the campaign trail for Bill McBride who was running for governor in Florida.

2. Gordon Deckelbaum

On the other hand, is another vocal supporter of Biden in the name of Gordon Deckelbaum, a semi-retired real estate developer and former chairman of the Jewish Federation of Broward County. Deckelbaum said that, it’s been awhile since he was thinking that Biden would be the best man to run the country and he is hoping that Biden would take the challenge.

While with a hanging affiliation so far, Broward County Commissioner Stacy Ritter said that she is looking forward for the vice president to make up his mind. Ritter is one of the Florida Democrats who was known for supporting Barack Obama on his first presidential campaign.

With the August 20 Poll of Quinnipiac University of Florida Democrats, it had been found out that 48 percent supported Clinton, 15 percent for U.S. Senator Bernie Sanders and for Biden, 11 percent. However, the statistics still fluctuating, especially that Biden has not yet made a decision leaving others hanging on their decisions too. And add to it that blow of the issues of unworthiness against Clinton.

The upcoming 2016 Presidential Election is already making big fuzz around Florida not just among people but also among various companies since they too can have a big impact especially to whom their support would be.

Carly Fiorina to Critics – “I’m not a Neophyte”

The former chief executive of Hewlett-Packard, Carly Fiorina the Republican presidential candidate had her side defended regarding the issues on her lack of experience in the political arena last Sunday.

Fiorina said, as a tech adviser to various agencies like NSA and CIA she has the edge. She said, American people are now sick, tired of those people within the political circle, and is looking for someone from outside to occupy the seat.

Moreover, Fiorina said that through her experiences of doing various policy works like advising secretaries of defense, heads of CIA and NSA, the secretaries of state and the Homeland Security, she has a great edge against her opponents, and that she is not a neophyte. Also, her global connections make her more qualified.

On being CEO

Fiorina said, “I understand how bureaucracies work. And that’s important because our government has become a vast, huge, bloated, corrupt bureaucracy.” Her wide knowledge and experience at HP Company as CEO from 1995 to 2005 is a proof that she is a leader. She said, “I had to make some tough calls during some tough times that many technology companies did not survive at all. There’s nothing worse than laying someone off I had to make some tough calls during some tough times that many technology companies did not survive at all.”

On being Fired

On 2005, Fiorina was laid off from the company and according to her, “I was fired in a boardroom brawl. We had board members who were leaking information out of the boardroom. You know, the truth is this: It is a leader’s job to challenge the status quo. And when you do, you make enemies.”

On Titles

Lastly, she added, that being US senator and secretary of state are not significant accomplishments as she said, that those are just titles.  “In the world that I come from, a title’s just a title,” Fiorina said. “Why are we so impressed with political titles? A senator is a title. Secretary of state is a title. What has anyone accomplished with their title?”

Running for national seat like a presidential ticket, it is of great important to enter into the market. It is just like promoting oneself to get votes amongst people. With the use of internet, doing such would be a lot easy especially using domains with high SEO metrics. With this, a candidate would just easily reach the people and promote his/her political platforms.